Keeb kwm ntawm MPREIS cov khw loj yuav pib nrog lub khw muag khoom me me hauv Innsbruck, qhib xyoo 1919 los ntawm Theresa Mölk. Ob peb xyoos tom qab ntawd, nws qhib lub khw tshwj xeeb hauv qhov muag lard, thiab tom qab me ntsis nws yuav khoom tub rog hauv nroog qhov chaw thiab tsim bakery los ntawm nws nrog lub khw muag cov khoom bakery nyob hauv lub npe lag luam Mölk. Cov naj npawb ntawm cov ceg yog maj mam loj hlob, thiab xyoo 1974, thawj MPREIS lub tsev lag luam nrog cov qauv tsim niaj hnub thiab "cov nqi sib tw", qhov haujlwm ntawm Teresa cov xeeb leej xeeb ntxwv tau pib ua haujlwm hauv tib Innsbruck.
MPREIS hnub no yog 100% kev lag luam hauv tsev neeg, nce mus rau 228 lub khw muag khoom hauv Austrian xeev Tyrol, Ltalis Sab Qab Teb Tyrol (lossis Alto Adige), Salzburg thiab Carinthia. Thiab qhov no yog lub network tshwj xeeb heev hauv txhua lub ntsej muag. Tau kawg, 228 lub khw muag khoom loj muaj ib qho tsis sib xws: txhua tus muaj lub voos xwm txheej liab nrog lub tuam txhab dawb lub logo rau ntawm lub ntsej muag, lawv txhua tus tau tsim los ntawm ecological, cov ntaub ntawv ntuj, lawv txhua tus tsis tsuas yog ua tau zoo siab siv hluav taws xob thiab yuav tsum tau haus tsawg kawg nkaus tus nqi ntawm lub zog, tab sis, ntxiv mus, lawv tsim nws, lawv txhua tus siv cov khoom lag luam los ntawm cov neeg xa khoom hauv zos.
Tab sis kuj tseem muaj qhov sib txawv ntawm cov khw muag khoom los ntawm ib leeg - lawv tus qauv kos duab. Txhua yam nws tau pib thaum tus phooj ywg ntawm Mölck tsev neeg, tus kws kes duab vajtse Heinz Planatscher, qhia tawm los ua cov phiaj xwm supermarket rau lawv nyob hauv kev ua phooj ywg zoo. Txij thaum ntawd los, txhua lub khw muag khoom MPREIS nws muaj nws tus kws kes duab vajtse. Yeej, kev nyiam yog muab rau cov kws kes duab vajtse hauv zos, piv txwv li Peter Lorenz lossis Rainer Köberl, tab sis muaj kev zam - piv txwv li, tus kws ua vaj tsev "hnub qub" Dominique Perrault Mölk tsev neeg tau piav qhia qhov no hais tias: “Lawv [khw muag khoom] tsis tas yuav zoo ib yam. Txhua ntawm lawv yuav tsum tau tshwj xeeb thiab tsim rau qhov chaw nws nyob. Kev pom ntawm lub tsev muag khoom zoo nkauj rau ib puag ncig toj roob hauv pes yuav tsum yog qhov tsawg kawg."
Rau cov tswv ntawm MPREIS, ntxiv rau cov txiaj ntsig kev lag luam, kev sib raug zoo ntawm lawv txoj haujlwm yog qhov tseem ceeb, vim tias lawv los ntawm Tyrol, lawv nyiam lawv thaj av nrog tag nrho lawv lub siab thiab txaus siab rau nws: "Peb yog tsev neeg Tyrolean thiab peb sawv daws tau loj hlob nyob hauv cov roob no thiab tau raug txuas nrog lawv. Nws yog qhov tseem ceeb rau peb ua lub luag haujlwm rau peb thaj av. " Yog li nws yuav tsum tuaj tej zaum tsis muaj kev xav txog tias MPREIS tam sim no ntiav 5,400 tus neeg ua haujlwm thiab yog tus tswv ntiav neeg ua haujlwm thib ob loj nyob hauv Europe. Kev tsim ua tiav ntawm txhua tus ntawm cov saw khw muag khoom suav nrog ntau tshaj 1200 ntau yam ntawm Tyrolean cov khoom lag luam los ntawm ntau tshaj 150 cov chaw tsim khoom hauv zos. Nws tseem yuav tsum tau hais tias tam sim no lub tuam txhab tseem muaj ob lub chaw ua haujlwm uas muab cov nqaij thiab cov khoom noj ua ci tshiab rau lawv lub network.
Tab sis cia peb rov qab mus rau qhov dab tsi ua rau MPREIS yog ib lub npe tshwj xeeb heev piv rau lwm lub khw muag khoom loj - lawv txoj kev kos duab. Qhov no yog qhov txawv tshwj xeeb vim tias, raws li txoj cai, cov tuam txhab lag luam sim sim siv cov tuam txhab ntiag tug hauv txhua lub khw muag khoom, thiab nws tsis muaj teeb meem txhua qhov uas cov khw muag khoom no nyob - hauv Moscow lossis Tokyo. Hauv qhov no, qhov siab tshaj plaws uas tuaj yeem cia siab tau yog tias xws li lub tsev muag khoom yuav tsis ua rau thaj chaw uas nws tshwm sim.
Nws yog ib qho tseem ceeb los qhia tias MPREIS tsis tuaj yeem raug cais raws li cov khoom kim heev li. Lub network no, yog lawm, tsis koom nrog chav kev khwv nyiaj txiag, tab sis yog tag nrho rau hauv nruab nrab nqe ntu. Tias yog vim li cas kuv tau txais kev tshoov siab nrog lawv mus kom ze rau kev ua haujlwm: lawv sim nrog qhov tsawg tshaj plaws txhais tau tias, kev lag luam, tab sis zoo nkauj heev, los tsim qhov chaw xis nrog lub qab nthab siab, dav dav thiab ib sab sab hauv zoo nkauj heev. Qhov no yog tsav tsis yog tsuas yog txhawj xeeb rau cov neeg siv khoom thiab cov neeg ua haujlwm, tab sis kuj los ntawm kev txiav txim siab ntawm "kev ruaj khov". Raws li Mölk tsev neeg, yog tias lawv lub tsev loj muag khoom raug kaw, lawv cov tuam tsev zoo li tus txheej txheem kos npe tau zoo tsis tuaj yeem rhuav tshem, tab sis tuaj yeem hloov mus rau hauv tsev kawm, tsev kawm qib kindergarten, chaw hauv ib cheeb tsam lossis chaw kos duab. Xav txog tias thaj chaw muag khoom ntawm cov khw muag khoom yog 600 m2, thiab muaj ob qhov ntau dua Super-MPREIS ntsuas 800-1000 m2, tom qab ntawd cov kev xav txog yav tom ntej hais txog kev siv cov tsev zoo li muaj txiaj ntsig.
Mölk tsev neeg, yog qhov tseeb, teeb tsa qhov kev taw qhia meej rau cov kws kes duab vajtse hauv kev txhim kho kev daws teeb meem: lawv xav khaws thiab hais txog lawv cov keeb kwm Alpine. Vim li ntawd thiaj tau ntoo ntau, textured ua vaj tse, pob zeb ntuj tau siv rau hauv txhua lub tsev loj muag khoom, thiab muaj cov qhov rai loj uas “cia rau hauv” xwm sab hauv. Cov xim ntawm cov ntaub ntawv yog qhov ncaj nruab nrab, zoo li, los ntawm qhov pom ntawm cov neeg tsim ntawm lub hom, cov neeg siv khoom thiab cov khoom lag luam nyob rau hauv txee muab qhov ci txaus rau sab hauv. Kev saib xyuas qhov xwm txheej, raws li tau hais los saum no, yog txiav txim siab los ntawm qhov tseeb tias txhua lub khw muag khoom tsim kom muaj qee yam nqi ntawm lub zog, thiab ib feem ntawm lub ru tsev yog ua tiav nrog lub hnub ci ci. Raws li qhov tshwm sim, cov saw hlau cov khw muag khoom tau rov ua dua daim ntawv pov thawj yog qhov muaj zog tshaj plaws nyob hauv lub tebchaws.
Austria heev txaus siab rau MPREIS architecture thiab txawm hais tawm lub Tyrolean network ntawm Venice Architecture Biennale xyoo 2004, thiab nws tau ua lub npe ntev ntev rau Austrian architects tau txais daim ntawv xaj rau lub khw muag khoom project tshiab. Thiab nyob rau hauv txhua txhua phau ntawv txhua xyoo ntawm qhov zoo tshaj plaws Austrian architecture ib lossis ob lub MPREIS khw yuav pom cov piv txwv ntawm cov tsev zoo nkauj tshaj plaws, ua haujlwm thiab cov ntsiab lus teb.
MPREIS yog ib zaj dab neeg: hais txog tsev neeg, txog architecture, txog kev saib xyuas, txog tib neeg, txog cov khoom lag luam hauv zos thiab txog Tyrol, qhov twg txhua yam pib, txuas ntxiv mus thiab qhov twg zaj dab neeg no muaj lub neej yav tom ntej zoo siab.
