Diageo yog qhov tseeb cov neeg tseem ceeb cawv cawv. 8 ntawm 20 qhov muag zoo tshaj plaws, suav nrog Johnnie Walker, Dawb Nees thiab Crown Royal whiskey, Smirnoff vodka, Baileys liqueur, Captain Morgan rum, Gordon gin thiab Guinness npias, yog tsim los ntawm lub tuam txhab no tshwj xeeb. Kev npaj tsim lub chaw ua haujlwm sawv cev tshiab hauv Moscow thiab xauj tsev tag nrho ntawm ib ntawm cov tuam tsev hauv tuam tsev Moscow rau lub hom phiaj no, Diageo tau thov rau Sergey Estrin Architectural Rhiav tsim lub chaw haujlwm uas nws lub ntsiab lus yuav yog ntau haiv neeg ntawm cov khoom lag luam.
Tus qauv tsim ntawm qhov chaw nkag tau hais tias nws tus kheej: lub keeb kwm yav dhau los rau lub rooj txais tos yog lub pob tshab pob tshab ntawm lub sab hauv, uas cov duab ntawm txhua qhov dej qab zib tshaj plaws hauv cov dej haus tau ua los ntawm daim duab luam ntawv. Kev xam pom, lub ntsiab lus ntawm dej cawv kuj tau txais kev txhawb los ntawm qhov tsim ntawm lub qab nthab: ntau lub teeb txawb tau muab zais qab daus-dawb plasterboard ntsiab zoo li khov dej khov hauv cov duab.
Sergey Estrin hais tias, "Peb tuaj yeem hais tias qhov tseem ceeb ntawm cov neeg siv khoom xav tau nqis los rau ib lo lus -" ntawm tus kheej, " "Peb tau ua haujlwm nrog hais txog qhov tshwj xeeb ntawm txhua tus qauv ntawm sab hauv." Hmoov zoo, cov qauv zoo heev ntawm cov chaw ua haujlwm tshiab tau ua rau nws muaj peev xwm ua tau - rau txhua hom npe, qhov siab tshaj ntawm ob, nws tau npaj siab kom muaj nws lub rooj sib tham hauv chav. Thaj chaw ntawm thaj chaw no tau hloov pauv txawv nyob ntawm qhov tseem ceeb thiab koob meej ntawm ib qho dej haus, tab sis lawv cov lej muaj coob heev (ntau tshaj 20) tus kws kes duab vajtse yuav luag tam sim ntawd tau hais kom pawg ua ke rau lawv raws li sab nraud ntawm chav tsev xauj. Yog li, ib hom ntawm "txoj kev" ntawm cov neeg tseem ceeb cawv nyob rau hauv chaw ua haujlwm, muaj qhov chaw loj - qhib qhov chaw, uas cov neeg ua haujlwm cov chaw ua haujlwm nyob. Tau pom zoo cov ntawv teeb tsa los ntawm cov kws kes duab vajtse, cov qhua tuaj noj mov tau teev cov tseev kom muaj rau sab hauv me ntsis: ceg txheem ntseeg lub ntsiab yuav tsum tau ua rau ntawm kev tsim "ua lag ua luam daim npav" ntawm cov hom, thaum lub sijhawm ua haujlwm tiag tiag yuav tsum tau daws nrog ua haujlwm zoo kawg.
Yog li laconicism ntawm kev tsim ntawm "txoj hauv kev" nws tus kheej - los ntawm sab nraud, qhov zoo li ntawm chav sib ntsib yog qhov sib koom ua ke. Txhua ntawm lawv yog nkag los ntawm frosted iav qhov rooj dai kom zoo nkauj nrog cov duab stylized ntawm lub raj mis. Tib txoj kev uas lawv sib txawv ntawm lwm tus yog xim thiab hom khoom lag luam nws tus kheej, uas tseem theej tawm ntawm cov phiajcim tso rau ntawm txoj kev thiab pab txhawb sai sai rau "kev tsim". Cov kws kes duab vajtse nkag mus rau cov chav sib tham kuj yog qhov txawv nrog kev pab ntawm flooring ntawm cov xim sib txawv - feem ntau yog cov ntaub pua plag ntawm ib qho xim dub xim grey siv nyob rau hauv qhov chaw qhib, thiab txoj kev ntawm cov xim qaim tua tawm los ntawm hauv qab lub qhov rooj, zoo li Yog hais tias cov dej haus yuav xyov xau tawm. Cov xim siab tshaj tawm no tau txuas ntxiv los ntawm qhov chaw ua haujlwm - cov kws ua vaj tsev siv cov xim zoo sib xws los kho cov partitions ntawm cov neeg ua haujlwm cov rooj noj mov, uas ntxiv tau qhov tso siab pom kev ntawm qhov pom thiab qhov zoo rau qhov tsis txaus ntseeg ntawm qhov chaw qhib.
Raws li kev tsim qauv ntawm chav kev sib tham lawv tus kheej, ntawm no Sergey Estrin sau ntawv nrog kev tu siab uas tsis yog txhua yam ntawm kev pib lub tswv yim pom zoo tau ua. Cov kws ua haujlwm ua haujlwm ua tib zoo saib rau qhov pom ntawm daim duab ntawm txhua hom, tab sis, raws li feem ntau tshwm sim, kev siv nyiaj thiab super-nruj hnub kawg, alas, ua rau lawv tus kheej kho. Tab sis tseem, lub tswv yim tseem ceeb tau tshwj tseg - hauv Diageo tus neeg sawv cev chaw ua haujlwm, tag nrho chav ua haujlwm ntawm cov ci ntsa iab, cov vaj tse muaj ntau qhov chaw tau tsim, pom tau sawv cev rau ntau yam khoom tsim los ntawm lub tuam txhab.
Yog li, rau "kev sawv cev" ntawm lub npe nrov Scottish ib malt whiskey Talisker, tus kws tsim qauv, piv txwv li, tuaj nrog chav tsev uas qog ib qho me me distillery, txoj kab nrog cib. Muaj tseeb, txhua yam ntsia pom ntau qhov kev lim hiam hauv kev kos duab, Estrin lees: nws yuav tsum tau siv cov av cib tiag (tsis yog cov vuas), thiab ua kom cov niches tsis zoo nkauj, tab sis ua haujlwm zoo. Chav tsev ntawm tus tauj ncov loj Morgan thiab White Nees hom yuav tsum tau tig los ua qhov kev siab phem - kev zoo nkauj ntawm rum ua rau cov kws sau ntawv ua rau sab hauv los ntawm bog ntoo qhib, dai kom zoo rau cov kab teeb raug nrog hlau rivets. Nyob rau hauv kev muaj tiag, chav kawm ntawm lub nkoj pirate tsis zoo li "hlawv" - lub teeb pom kev zoo nkauj thiab polished nto ntawm laminate tau tsim cov nyhuv uas yog theej chav thiab saib kom zoo.
Los ze rau ntawm lub tswv yim qub, peb tau tswj hwm kom paub cov rooj sib tham loj tshaj plaws ntawm chav Diageo - ib hom "lub hauv paus chaw sib koom ua ke" ntawm txhua hom whiskey tau muag. Cov kws teeb tsa ua tiav cov phab ntsa ntawm chav no nrog dub embossed plaster, uas tau muab cov ntaub ntawv ntawm cov tawv nqaij nias, thiab ntawm qhov muag theem ntawm cov neeg zaum ntawm lub rooj ntawm txhua puag ncig, ib txoj kab nqaim ntawm LED illumination tau pib ua. Lub rooj zaum daj no, yam tsis muaj tshwj xeeb tshaj yog kev nco, nco qab cov xim zoo ntawm cov cawv uas muaj hnub nyoog.
Chav sib tham chav rau lub Venezuelan rum Casica muab ua tus xeeb ceem heev. Ntawm no, cov phab ntsa tau dai kom zoo nkauj nrog cov duab zoo nkauj luam tawm ntawm cocktails uas suav nrog cov dej haus no. Qhov tseeb, chav hauv los ntawm sab hauv yog zoo li lub khob ntim raws nraim rau theem ntawm lub qhov muag ntawm cov neeg hauv nws: saum toj ntawm "dej" rau saum qab nthab, tsuas yog cov kauv tshuaj tsuag zoo nkauj.
